Display container



Jan. 7, 1941.

I HARONOFF.

DISPLAY CONTAINER Filed Nov. 12, .1938

ATTORNEY UNITED STATES PATENT OFFHCE DISPLAY CONTAINER Hyman Aronofi, New York, N. Y. Application November 12, 1938, Serial No. 239,958

1 Claim.

This invention relates to improvements in advertising and particularly to a novel and improved method of advertising and a useful body therefore, and more particularly to a new and method and body for advertising tobacco products, preferably cigars.

It is the principal object of my in vention to provide the cover or lid of a cigar box with a suitable, preferably centrally located opening or window through which becomes visible the dial of a time piece of any well known construction provided with any desired suitable inscription, such as for instance Its Time for a Good 5 Cigar, altho I do not desire to limit any special inscription of this kind.

Another object .of my invention is the provision of a time piece combined with the lid box or the like and equipped with a suitable myself to of a cigar support or holder for the time piece or clock to hold the same in position on display in order to call the attention of a person who desires to compare his watch time to the fact that cigars are on sale at the particular location.

A further object of my invention is the provision of a novel method of advertising cigars by calling the attention of prospective cu stomers to the special brand of cigars on sale at the particular store as anybody taking a look at the time on the watch or clock dial will involuntarily notice that cigars for the price named are on sale in the particular location.

A still further object of my invention is the provision ofan advertising medium which is comparatively simple and inexpensive. yet durable and highly efficient in operation.

These and other objects and advantages of known as will then appended ing a ma- Fig. l is a perspective view of a cigar box with a partly opened lid illustrating my novel method of advertising the sale of cigars.

Fig. 2 is a perspective view of a cigar box with its raised lid displaying a time-piece the dial of which is visible through an opening in the lid while the lid is suitably supported.

Fig. 3 is a sectional elevation with the section taken on line 3--3 of Figure 2.

As illustrated, a cigar box ill of the conventional type has its lid H provided with a substantially centrally located opening I2 about which are suitably grouped inscriptions l3, such as for instance Its For a Good 5 Cigar. The dial of a timepiece I4 of any well known make projects through the opening and carries on its protecting glass or other cover l5 the word Time in alignment with the words Its For, and between these words. A suitable stand or support l6 holds the time-piece and the lid in an angular position to the box, so that the time and inscriptions may be readily read.

According to my novel method of advertising the sale of cigars or similar tobacco products, I first make a substantially centrally located opening in the lid of a cigar box or the like, and then 15 place a time piece of any suitable make through this opening so that the hands may easily be read on the dial to ascertain the time indicated by the time-piece while at the same time the attention of a prospective customer is involuntarily drawn to the inscription which naturally could be changed to suit special occasions.

The use of my device will be fully understood from the above description by having simultaneous reference to the drawing and need therefore not further be explained.

It will be understood that I have described and shown the preferred form of my invention only as one example of the many possible ways to practically construct the same and execute my method, and that I may make such changes in the general arrangement of the device and the the individual steps of my method and in the construction of the minor details of the device as come within the scope of the appended claim without departure from the spirit of my invention and the principles involved.

Having thus described my invention, what I claim as new, and desire to secure by Letters Patent is:

A display device comprising a box having a lid adapted to be swung to an open inclined display position, said lid having a substantially medially disposed aperture therethrough, in combination 40 with means for supporting the lid in said open inclined position, comprising an article supported in an inclined position adjacent said box and having a reduced display portion snugly fitting in and projecting through said aperture of said lid, said article having a shoulder thereon against which the lid rests and is supported in said inclined position, and supporting the lid in said inclined position.

HYMAN ARONOFF. 55 

